FOR ROOFERS
Roofing has a problem no other trade has quite so badly: your customer cannot see the work. They're standing on the ground taking your word for what's happening eight metres up. Everything about how you sell has to account for that.
NZ$1,997 flat, live in 7 working days. Copywriting, local SEO, .nz domain and Google Business Profile setup included — with the Jobs In 90 Guarantee. If it doesn't bring you a genuine job enquiry in 90 days, we rebuild it free.
Roofing demand arrives in weather. A southerly front comes through, half a suburb discovers a leak on the same night, and everyone searches at once. That means your visibility has to already be in place before the storm — you cannot build it during one. The other half of your work is the opposite: planned replacements researched over months, where the customer is comparing longrun against tile and trying to understand why quotes differ by fifteen thousand dollars.
Nobody climbs up to check. That makes roofing unusually exposed to cowboys, and unusually rewarding for anyone who documents their work — drone or ladder photos of the finished job, before and after, handed over at the end. Almost nobody does it, and it converts.
After a big blow you cannot answer the phone fast enough; three weeks later it's silent. A site that's already ranking captures the surge instead of losing it to whoever's ad budget is bigger that week.
Storm damage claims mean assessors, scopes of work and reports. Homeowners dealing with an insurer for the first time are lost, and a roofer who explains that process plainly wins jobs before quoting on price at all.
Scaffolding and edge protection add cost, and a cheaper quote often means someone is skipping them. Saying so — and explaining what your quote includes — reframes being dearer as being legitimate.
Your build is five or more pages. For roofers, these are the ones that earn their place:
| Page | Why it's there |
|---|---|
| Emergency leak repairs | Storm-night searches with no patience for scrolling. |
| Roof replacement | The high-value planned job with the longest research cycle. |
| Insurance and storm damage | A page competitors rarely write, for a customer who badly needs it. |
| Roof types you work with | Longrun, tile, membrane — people search the material, not just 'roofer'. |
| Completed jobs gallery | The only way a customer sees work they physically cannot inspect. |
These are what a roofer has that an amateur doesn't. Most roofers' websites hide them in the footer:
You don't write a word of this. We interview you for 30 minutes and write the lot. For a roofer, the homepage headline tends to land somewhere like:
Roof leaking? We'll have it watertight before the next front hits.
Emergency repairs and full replacements across [your area]. Fully insured, scaffolded properly, and you get photos of everything we did up there.
Yours will be specific to your business, your area and the work you actually want more of — not this, with your name dropped in.
That's the strongest argument for one, not against. Storm demand is a surge you either capture or miss, and you cannot build search visibility during the week you need it — ranking takes months. A site that's already there when the front comes through picks up work that otherwise goes to whoever appears first. The quiet weeks are when it gets built.
Yes, and it's usually the least contested page a roofer can have. A homeowner with storm damage and an insurer they've never dealt with is anxious and searching for someone who'll handle it. Explaining how the process works — assessor, scope, what you provide — wins that job on competence rather than price.
More on the general FAQ, and the full terms of both guarantees on the guarantee page.
NZ$1,997, one time. That covers the build, all copywriting, the local SEO foundation, your .nz domain, the first month of hosting, and Google Business Profile setup. The first ten founding clients pay NZ$1,697.
Full breakdown, including what it costs to do this another way, on the pricing page.
Book a kickoff call. Thirty minutes, and we'll tell you honestly whether a website will move the needle for a roofer in your area — including if the answer is no.
Not on the list? We build for every trade — tell us yours.