FOR GASFITTERS
Gasfitting is the one trade where the customer's underlying worry is that someone might get hurt. That changes what the website has to do — it isn't selling convenience, it's selling the confidence that this was done by someone legally allowed to do it.
NZ$1,997 flat, live in 7 working days. Copywriting, local SEO, .nz domain and Google Business Profile setup included — with the Jobs In 90 Guarantee. If it doesn't bring you a genuine job enquiry in 90 days, we rebuild it free.
Gas searches split three ways. Something's wrong and possibly dangerous — a smell of gas, a heater behaving oddly — and that person needs a phone number immediately. Something's broken, usually a califont or hot water, and they want it working today. Or something's being installed, a hob or a fireplace, and they're comparing quotes. The first group will not read your about page. The third will read everything.
Most people have no idea gasfitting is restricted work, or that an unregistered person doing it is committing an offence. Explaining that, plainly and without scaremongering, immediately separates you from whoever offered to do it cheaper.
You issue certification on certifying work. Homeowners don't know to ask for it, and insurers absolutely will if something goes wrong. Making it visible turns compliance into a reason to pick you.
'No hot water' and 'califont not working' run all year and convert fast, because the alternative is cold showers. Most gasfitters bury this under a generic services list.
Bottled versus reticulated changes the install, the cost and often whether it's possible at all. Customers don't know which they have. A page that explains the difference catches people at the research stage.
Your build is five or more pages. For gasfitters, these are the ones that earn their place:
| Page | Why it's there |
|---|---|
| Gas leaks and emergencies | Highest urgency there is. Needs a tappable number and nothing else in the way. |
| Califont and hot water | Year-round volume and a customer who will not wait. |
| Gas hob and cooktop installation | Planned, researched, and frequently tied to a kitchen renovation. |
| Gas fireplaces and heaters | Strongly seasonal — worth ranking before winter rather than during it. |
| LPG vs natural gas | The question people search before they know what to ask for. |
These are what a gasfitter has that an amateur doesn't. Most gasfitters' websites hide them in the footer:
You don't write a word of this. We interview you for 30 minutes and write the lot. For a gasfitter, the homepage headline tends to land somewhere like:
Smell gas? Ring now. Registered gasfitters, certified work, no shortcuts.
PGDB registered gasfitting across [your area]. Califonts, hobs, fireplaces and emergency callouts — with a Gas Safety Certificate on every certifying job.
Yours will be specific to your business, your area and the work you actually want more of — not this, with your name dropped in.
Both, in different places. Emergency traffic wants a phone number and evidence you're registered, above the fold, with nothing to scroll past. Planned work — a hob, a fireplace — wants detail, options and pricing context. Leading with fear on every page is exhausting and reads as a sales tactic; leading with competence and letting the certification do the reassuring works better.
Usually as one business with both clearly represented, rather than splitting them. Dual registration is a genuine advantage — one person for the bathroom renovation and the califont — and customers like not having to coordinate two trades. We'd give each its own pages so both sets of searches land properly, with the dual registration as a selling point across the site.
More on the general FAQ, and the full terms of both guarantees on the guarantee page.
NZ$1,997, one time. That covers the build, all copywriting, the local SEO foundation, your .nz domain, the first month of hosting, and Google Business Profile setup. The first ten founding clients pay NZ$1,697.
Full breakdown, including what it costs to do this another way, on the pricing page.
Book a kickoff call. Thirty minutes, and we'll tell you honestly whether a website will move the needle for a gasfitter in your area — including if the answer is no.
Not on the list? We build for every trade — tell us yours.