FOR ELECTRICIANS
Your customer is standing in a dark hallway with a tripped board and a phone in their hand. Whoever they find first, and trust fastest, gets the call. That's the job your website has to do.
Last updated: Sat Aug 08 2026 00:00:00 GMT+0000 (Coordinated Universal Time)
NZ$1,997 flat, live in 7 working days. Copywriting, local SEO, .nz domain and Google Business Profile setup included — with the Jobs In 90 Guarantee. If it doesn't bring you a genuine job enquiry in 90 days, we rebuild it free.
Electrical work splits into two completely different searches. One is panicked and immediate — no power, burning smell, dead socket — typed one-handed at 9pm and decided in seconds. The other is planned and researched: an EV charger, a switchboard upgrade, a full rewire before a renovation. A site built only for the second kind loses every one of the first kind, and vice versa. Yours needs to answer both above the fold.
Someone with no power isn't reading your company history. If your phone number isn't tappable within a second of landing, they've hit back and called the next sparkie. We put the call button where the panic is.
EWRB registration is the difference between you and the bloke doing cash jobs off Facebook Marketplace — and most electricians' websites bury it, or leave it off entirely. It belongs in the header, not the footer.
It's one of the fastest-growing electrical searches in New Zealand and most sparkies have no page for it at all. A dedicated page beats a bullet point on a services list every time.
Certificates of Compliance and Electrical Safety Certificates sound like admin to you. To a homeowner they're the difference between a claim being paid and an insurer pointing at uncertified work — and most people don't know that until it matters. We write them as reassurance, not jargon.
Your build is five or more pages. For electricians, these are the ones that earn their place:
| Page | Why it's there |
|---|---|
| Emergency callouts | Its own page, because it's its own search and its own urgency. |
| EV charger installation | Growing fast, barely contested, and a higher-value job than a socket swap. |
| Switchboard upgrades and rewires | The planned, researched, high-value work. |
| New builds and renovations | Where the builder relationships and repeat work come from. |
| Your service area | Suburb by suburb, so 'electrician [suburb]' actually finds you. |
These are what a sparkie has that an amateur doesn't. Most electricians' websites hide them in the footer:
You don't write a word of this. We interview you for 30 minutes and write the lot. For a sparkie, the homepage headline tends to land somewhere like:
No power? We'll have a registered sparkie at your door today.
EWRB registered, fully insured, and we turn up when we say we will. Emergency callouts across [your area], seven days.
Yours will be specific to your business, your area and the work you actually want more of — not this, with your name dropped in.
Yes, and prominently — in the header, on the about page, and near every call to action. It's the single strongest trust signal an electrician has, and it separates you from unregistered operators instantly. We'll ask for your registration number on the kickoff call.
That's the main thing we design around. Emergency traffic gets a tappable phone number above the fold and a page built to convert in seconds. Planned work like EV chargers and rewires gets proper pages with detail, because that customer is comparing three quotes and reading everything.
More on the general FAQ, and the full terms of both guarantees on the guarantee page.
NZ$1,997, one time. That covers the build, all copywriting, the local SEO foundation, your .nz domain, the first month of hosting, and Google Business Profile setup. The first ten founding clients pay NZ$1,697.
Full breakdown, including what it costs to do this another way, on the pricing page.
Book a kickoff call. Thirty minutes, and we'll tell you honestly whether a website will move the needle for a sparkie in your area — including if the answer is no.
Not on the list? We build for every trade — tell us yours.