FOR DRAINLAYERS
Drainlaying splits down the middle: householders in a panic about a blocked line, and builders or developers who need consented work signed off properly. Those two customers want completely different things, and most drainlayers' websites speak to neither.
NZ$1,997 flat, live in 7 working days. Copywriting, local SEO, .nz domain and Google Business Profile setup included — with the Jobs In 90 Guarantee. If it doesn't bring you a genuine job enquiry in 90 days, we rebuild it free.
The domestic side is urgent and symptom-led — people search what they can see, which is an overflowing gully trap or a toilet that won't clear, not 'drainlayer'. The commercial side barely searches at all; builders and developers find you through relationships and then check you exist. Your site has to convert a panicking homeowner in seconds and reassure a project manager who is verifying you're registered and can produce as-builts.
'Blocked drain', 'sewage smell outside', 'gully trap overflowing'. Almost nobody types 'drainlayer' until they've already worked out that's who they need. Pages built around the symptom pick up the search your competitors' service lists miss.
Drainlaying is PGDB-registered work for good reason, and plenty of operators offer to clear a drain without being registered to do anything more. Putting your registration up front is the whole difference on a job that needs consent.
For developers and builders, the question isn't whether you can dig — it's whether the paperwork will be right and the inspection will pass first time. Saying you handle council consenting and provide as-built plans speaks directly to the person handing out repeat work.
Camera work turns an argument about what's wrong into evidence, and it's the natural upsell before any excavation. It's also a search in its own right that most drainlayers never claim.
Your build is five or more pages. For drainlayers, these are the ones that earn their place:
| Page | Why it's there |
|---|---|
| Blocked drains | Highest-urgency domestic search, and the one people actually type. |
| CCTV drain inspection | Its own search, and the diagnosis that precedes the bigger job. |
| New drainage and subdivisions | Speaks to builders and developers rather than homeowners. |
| Consents and council approvals | The page that wins repeat commercial work. |
| Drain repairs and relining | The middle-value work between a blockage and a full replacement. |
These are what a drainlayer has that an amateur doesn't. Most drainlayers' websites hide them in the footer:
You don't write a word of this. We interview you for 30 minutes and write the lot. For a drainlayer, the homepage headline tends to land somewhere like:
Blocked drain? Camera down it, and you'll see exactly what we see.
PGDB registered drainlayers across [your area]. Domestic blockages, new drainage, and consented work with as-builts provided.
Yours will be specific to your business, your area and the work you actually want more of — not this, with your name dropped in.
For winning new builder relationships, yes — because that's exactly when someone checks you out. A project manager deciding whether to try you looks you up first, and finding a real site that mentions consenting, as-builts and your PGDB registration answers their actual question. It won't replace the relationships you have; it helps you start new ones.
Worth thinking about carefully. Blockage pages bring volume, and volume of low-value callouts is not what everyone wants. If you'd rather focus on consented new work, we build the site around that and keep blockages as a smaller section. The site should reflect the work you want more of, not just the work that gets searched most.
More on the general FAQ, and the full terms of both guarantees on the guarantee page.
NZ$1,997, one time. That covers the build, all copywriting, the local SEO foundation, your .nz domain, the first month of hosting, and Google Business Profile setup. The first ten founding clients pay NZ$1,697.
Full breakdown, including what it costs to do this another way, on the pricing page.
Book a kickoff call. Thirty minutes, and we'll tell you honestly whether a website will move the needle for a drainlayer in your area — including if the answer is no.
Not on the list? We build for every trade — tell us yours.