FOR PAINTERS
Painting has no licensing regime, no registration board and no barrier to entry. Anyone with a brush and a ute can call themselves a painter — which means your website isn't just marketing, it's the only thing separating you from them.
Last updated: Sat Aug 08 2026 00:00:00 GMT+0000 (Coordinated Universal Time)
NZ$1,997 flat, live in 7 working days. Copywriting, local SEO, .nz domain and Google Business Profile setup included — with the Jobs In 90 Guarantee. If it doesn't bring you a genuine job enquiry in 90 days, we rebuild it free.
Painting gets price-shopped harder than almost any other trade. Homeowners ring three painters, get three numbers, and unless something makes the difference obvious, they take the cheapest. Your site's job is to make the difference obvious before the quote conversation happens — because once it's three numbers on a page, you've already lost the argument.
With no licence to point to, there's nothing structural separating a fifteen-year operator from a bloke who started last month. If your site doesn't show the difference, the customer has nothing to judge on but the number at the bottom of the quote.
Every painter says they prep properly. The ones who actually do can prove it — photos of the sanding, the filling, the priming, the masking. That's the content that justifies being $2,000 dearer, and almost nobody publishes it.
Painting is the most visually dramatic trade there is. A tired weatherboard villa next to the finished result sells better than any paragraph either of us could write. Most painters' sites have none.
Everyone's been burned by a low quote that grew, or a paint job that failed in two winters. Explaining what a proper job actually includes turns your higher price into the safe choice rather than the expensive one.
Your build is five or more pages. For painters, these are the ones that earn their place:
| Page | Why it's there |
|---|---|
| Exterior house painting | The biggest jobs and the most weather-dependent, so worth its own detail. |
| Interior painting | Faster turnaround work with a different customer conversation entirely. |
| Roof painting | Its own specialist search, and higher value than most realise. |
| Before and after gallery | The page that closes the sale. Nothing else on the site works as hard. |
| What proper prep looks like | The page that stops you competing on price alone. |
These are what a painter has that an amateur doesn't. Most painters' websites hide them in the footer:
You don't write a word of this. We interview you for 30 minutes and write the lot. For a painter, the homepage headline tends to land somewhere like:
The paint job that still looks right in five years.
Full prep, proper systems, and a written guarantee. Interior and exterior painting across [your area] since [year].
Yours will be specific to your business, your area and the work you actually want more of — not this, with your name dropped in.
By moving the conversation before the quote. If a homeowner has already seen your before-and-afters, read what your prep actually involves, and understood why a cheap job fails in two winters, your number arrives with context. If they meet your price cold against two others, it's just the biggest one. That shift is most of the value here.
Less than you'd think. Painting has no licensing regime, so customers aren't looking for a licence number — they're looking for evidence you do good work and won't disappear. Years operating, real photos, a written guarantee and genuine reviews do that job. Accreditation helps if you have it, but it isn't the thing that wins you the job.
More on the general FAQ, and the full terms of both guarantees on the guarantee page.
NZ$1,997, one time. That covers the build, all copywriting, the local SEO foundation, your .nz domain, the first month of hosting, and Google Business Profile setup. The first ten founding clients pay NZ$1,697.
Full breakdown, including what it costs to do this another way, on the pricing page.
Book a kickoff call. Thirty minutes, and we'll tell you honestly whether a website will move the needle for a painter in your area — including if the answer is no.
Not on the list? We build for every trade — tell us yours.