FOR LANDSCAPERS
Landscaping covers everything from a fortnightly mow to a six-figure design-and-build, and the word means all of it. If your website doesn't make clear which end you're at, you'll spend your week quoting jobs you didn't want.
NZ$1,997 flat, live in 7 working days. Copywriting, local SEO, .nz domain and Google Business Profile setup included — with the Jobs In 90 Guarantee. If it doesn't bring you a genuine job enquiry in 90 days, we rebuild it free.
This is the most visual trade there is and the searching reflects it — people look at pictures long before they read anything, and they're often gathering ideas rather than ready to buy. It's also strongly seasonal: spring brings a surge of people who've spent winter looking at their section through the window. Ranking needs to exist before that, not during it.
A customer wanting a courtyard designed and a customer wanting hedges trimmed are not the same lead, and quoting the wrong one wastes everyone's day. Separating them on the site filters enquiries before they reach your phone.
Plenty of landscapers doing serious construction get rung about lawns, because the site doesn't signal otherwise. Showing built work — retaining, paving, decks, planting schemes — sets the expectation before anyone dials.
No trade transforms a space as visibly as this one. A tired section next to the finished result sells better than anything either of us could write, and most landscaping sites have four photos of a nice lawn.
Enquiries spike when the weather turns and everyone is booked within a fortnight. Search rankings take months to build, so the work that captures spring has to happen in the off season.
Your build is five or more pages. For landscapers, these are the ones that earn their place:
| Page | Why it's there |
|---|---|
| Landscape design | The highest-value entry point, and a different customer to construction. |
| Hard landscaping and construction | Paving, retaining, decks — the searches with real budget attached. |
| Planting and soft landscaping | Frequently the follow-on job, and its own search. |
| Garden maintenance | Only if you want it. Leaving it off is a legitimate filter. |
| Before and after gallery | The page that converts. Everything else supports it. |
These are what a landscaper has that an amateur doesn't. Most landscapers' websites hide them in the footer:
You don't write a word of this. We interview you for 30 minutes and write the lot. For a landscaper, the homepage headline tends to land somewhere like:
The section you keep meaning to do something about.
Landscape design and construction across [your area]. Retaining, paving, decks and planting — with a proper plan before anyone picks up a spade.
Yours will be specific to your business, your area and the work you actually want more of — not this, with your name dropped in.
It should say it in a way that sorts people, rather than presenting it as one undifferentiated list. Separate pages for design, construction and maintenance mean each customer lands somewhere written for them, and you can see from the enquiries which side is growing. If you'd rather stop doing maintenance eventually, the site is the easiest place to start steering that.
Now, or at least well before spring. A new site takes months to gain search visibility, so building it in September to catch the September rush is too late — you'd be paying for something that starts working around the time the season ends. Winter is the right time to build for the following spring.
More on the general FAQ, and the full terms of both guarantees on the guarantee page.
NZ$1,997, one time. That covers the build, all copywriting, the local SEO foundation, your .nz domain, the first month of hosting, and Google Business Profile setup. The first ten founding clients pay NZ$1,697.
Full breakdown, including what it costs to do this another way, on the pricing page.
Book a kickoff call. Thirty minutes, and we'll tell you honestly whether a website will move the needle for a landscaper in your area — including if the answer is no.
Not on the list? We build for every trade — tell us yours.