FOR BUILDERS
Nobody hires a builder in four seconds. They research for weeks, ask three mates, and check whether you're the sort of outfit that finishes what it starts. Your website is where that scrutiny happens, and most builders' sites fail it.
Last updated: Sat Aug 08 2026 00:00:00 GMT+0000 (Coordinated Universal Time)
NZ$1,997 flat, live in 7 working days. Copywriting, local SEO, .nz domain and Google Business Profile setup included — with the Jobs In 90 Guarantee. If it doesn't bring you a genuine job enquiry in 90 days, we rebuild it free.
Building is the opposite of plumbing. The decision takes weeks or months, involves a partner, and often a lot of money — a renovation is the largest cheque most people write after the house itself. They'll visit your site several times, compare you against two or three others, and look hard for reasons to rule you out. That long, sceptical, repeat-visit behaviour is what the site has to be built for.
New Zealanders have a long memory for building that went wrong, and every homeowner has heard a horror story about a job abandoned halfway. You're being screened for that whether you like it or not. A site that addresses it directly beats one that pretends it isn't happening.
Building is the most visual trade there is and most builders' sites have four photos, three of them of the same deck. Finished-work galleries with real projects are the single biggest lever you have, and they cost nothing but the time to send them to us.
Homeowners know Restricted Building Work requires a Licensed Building Practitioner but most couldn't tell you why it matters. Explaining it turns a licence number into a reason to choose you.
Nobody expects a fixed price for a renovation off a website. They do expect a range, a sense of what drives it, and how your quoting works. Silence on price reads as something to hide.
Your build is five or more pages. For builders, these are the ones that earn their place:
| Page | Why it's there |
|---|---|
| New builds | The biggest jobs and the longest research cycle. |
| Renovations and extensions | The highest search volume in residential building. |
| Decks and outdoor | Smaller, faster-converting work that brings in the bigger jobs later. |
| Project gallery | The page that does the actual selling. Every finished job feeds it. |
| Your process and guarantees | Where you answer the cowboy-builder fear before they have to ask. |
These are what a chippie has that an amateur doesn't. Most builders' websites hide them in the footer:
You don't write a word of this. We interview you for 30 minutes and write the lot. For a chippie, the homepage headline tends to land somewhere like:
Renovations that finish on time, by an LBP builder who answers the phone.
Licensed Building Practitioner working across [your area]. Fixed quotes, a written programme, and a Master Build guarantee on every job.
Yours will be specific to your business, your area and the work you actually want more of — not this, with your name dropped in.
No. Phone photos of real finished jobs beat professional photos of someone else's work every single time — and homeowners can tell the difference immediately. Send us what you've got from the last couple of years. Ten to twenty good ones is plenty, and we'll build the gallery around them.
Not fixed prices, no — that's not how building works and nobody expects it. But a range, what pushes a job to the top or bottom of it, and a clear explanation of how you quote will beat a page that says nothing. Saying nothing reads as having something to hide, which is exactly the fear you're trying to defuse.
More on the general FAQ, and the full terms of both guarantees on the guarantee page.
NZ$1,997, one time. That covers the build, all copywriting, the local SEO foundation, your .nz domain, the first month of hosting, and Google Business Profile setup. The first ten founding clients pay NZ$1,697.
Full breakdown, including what it costs to do this another way, on the pricing page.
Book a kickoff call. Thirty minutes, and we'll tell you honestly whether a website will move the needle for a chippie in your area — including if the answer is no.
Not on the list? We build for every trade — tell us yours.