BY LOCATION
Nobody searches for a tradie without a place attached. These pages cover the six main centres, but the local SEO in every build targets the suburbs you actually service — wherever in Aotearoa that is.
We build for trade businesses anywhere in New Zealand. These six have their own pages because they're where most of the searching happens — but the suburb targeting in your build is based on where you work, not on this list.
Ranking for "tradie Auckland" is close to worthless even if you manage it. Half that traffic is the wrong side of a city nobody crosses, and the terms are held by operators with budgets you're not going to outspend.
The searches that produce work have a suburb in them. "Electrician Papakura." "Plumber Karori." "Builder Rolleston." They're cheaper to win, they convert far better because the person is nearby, and your competitors are mostly ignoring them.
So every build includes suburb and service-area targeting for the areas you genuinely cover. We work out that list on the kickoff call — five or six real areas beats twenty thin pages, which Google spots and customers find unconvincing.
Good. Less competition, and a well-built site in a smaller market can realistically own its category rather than fight for a suburb of one.
Whangārei, Palmerston North, Napier, New Plymouth, Nelson, Invercargill, Queenstown, or a town of four thousand people — same price, same seven days, same guarantee. Tell us where you are.